Web Site Email Marking Services
Serving and acquiring customers is a challenge. It is extremely important
to keep in touch with them and offer something they are interested
in. This can be done via Email Marketing. Depending on your
business, you can provide your customers with the latest sales
items, latest news about your products and services, periodic
newsletter, etc. While keeping them informed, you can also drive
them back to your website for more information, purchases and
increased traffic to your site.
Isn't Email
Marketing Being Replaced
by Social Media?
No. Email Marketing is still
a vital means of communicating
with your customers and prospects.
It is also a way to deliver
announcements, offers, coupons,
etc. and sending readers
to your website, social media.
Additionally, continued communications
keeps your business and products
in the minds of your readers.
Why is this important, well
many of your readers may
not be ready to purchase your
products or services on initial
contact. In fact, traditionally,
readers may need to receive
information over time. They
are more prone to make purchase
decisions days, weeks, months
or even years later. So it is
important that they recall your
name and business when they
are ready.
Email Marketing Implementation
Email Marketing consists
of the following tasks and components;
- Collection of subscribers to your mailing list
- Returning an Auto-response
Email Acknowledge and
thank the subscriber
- Store email
addresses and subscriber
information in an on-line
Database
- Administration of email
lists, subscribers added,
deleted or subscriber
data changed
- Creation and management of segmented email lists
- Distribution means for emails to include unlimited volumes, scheduled deliveries
- Measurement and reporting of emails opened, bounced, etc.
Email Marketing can be implemented
within your website or via
a 3rd party application.
The latter has significant benefits
and highly recommended.
It provides a full application
at a relatively inexpensive
price whereas, doing within
your website and using your
mail server requires considerable
coding thus relatively more
expensive. A recommended
3rd Party application is
Constant Contact®.
Constant Contact
Constant
Contact provides a fully
functional Email Marketing
application which is easily
and intuitively executed.
As a Constant Contact Partner,
ToppingTheWeb offers the
Email Marketing application
direct to you. You have complete
control and access to the
application or you can outsource
the setup and management
of your email campaigns to
us.
Constant Contact offers
a complete package that is compliant
with the Federal SPAM ACT and
ties many of the tasks identified
above together into a single
interface for you. To learn more
visit Constant
Contact Partner website.
To see for yourself,
take a 60 day Email
Marketing trial. You will not
be asked for a credit card until
the trial expires; you can cancel
with no obligation or sign up
for the full function service.
So click on the link below to
get started.
Sign Up for a FREE 60 Day Trial
You have the
option to set up, administer
and maintain your campaigns yourself
or you can outsource the entire
set-up, administration, implementation
and maintenance to ToppingTheWeb
saving you staff hours. If interested
in outsourcing all or a part
of you email marketing management,
please contact us for a quote.
For a free non-obligation quote to develop a new site,
revise or upgrade an existing
site, or for an analysis of your current site, please send
an email to
or call on (888) 241-1926. Our analysis can include site optimization and on-line marketing. |
