Search Engine Optimization
Deploying a web site on the internet is only one task
in using a very powerful business media. Just because
you have a very attractive design, a convincing message,
a desired product and a search engine friendly web structure,
it is meaningless if no one knows the web site is out
there or they cannot find it on the internet. Like any
business, you must advertise. There are the traditional
off-line media advertising techniques but there are different
techniques for the web. These techniques range from dispersing
your web site address through out the web into other web sites
search engines, directories, industrial portals, collaborative
web sites, etc.) to paying for advertisements on the web.
Basic Search Engine Optimization
You may want to solely rely on off-line advertising to point
your audience to your website but most visitors use the search
capabilities of the major search engines to locate a company,
product or other information on the web. Consequently, you
ultimately want your site to show up on the first page
(positions 1-10) of the search results. The search engines
use various parameters and algorithms to find and rank a web
site for relevance. To name a few of the things the search engines
look for when evaluating a web site: does it contain rich content,
does the site have value, is it visited frequently, are there valued
sites linking to your web site, and what are the key words. Thus,
all new site development or revised site development by ToppingTheWeb
LLC addresses these factors. This level of attention is good for a
start, but depending on the number of competing sites, the uniqueness
of your product or site, the length of time you have been active on
the internet and a host of other factors, it may be necessary to go
to the next step: Advance Search Engine Optimization.
Advance Search Engine Optimization
To position well in search results
requires among things more
traffic but to get more traffic,
the site must be in the top
10 positions; Catch 22? Consequently,
you need to rely on other legitimate
means to get traffic to your
site and/or to get on the first
page of search results. Do not
get fooled by those using shady
techniques such as selling
links to get into the top 10
positions; that could cost you
more in the long run, like
being black listed by the search
engines.
There are a number
of different advance services that
can be utilized to to optimize your
site:
- Identify and list your
website URL on various websites
such as:
- industry portals such
as Thomas Registry, Lawyers.com,
etc.
- organizational membership
directories
- on-line phone directories
- Superpages, YellowPages,
Yellow Book, etc.
- local directories and
search engines - Local.com,
True Local, etc.
- Search Engine tools -
Google Places, Google
Plus, etc.
- Conduct a competitive Back Link
Analysis to identify other potential
websites
- Perform a Keyword Analysis and
Keyword Page Focus Implementation
- Create a BLOG
- Establish Social Media posts
- Facebook, LinkedIn, etc.
- Conduct a Pay-Per-Click Campaign
[Pay for Page 1 position]
Depending on your
industry, your website goals and
competition, an SEO plan can be created
to be specific to your needs.
In all cases, traffic
data monitoring is conducted to determine
overall performance of the SEO methods
implemented. |
