Web Site Solutions - Visitor Acquisition

Not Getting Any Site Visitors?

Situation: 

The situation could be one or more of the following:

• Few if Any People Visiting Your Website
• Lack of Calls as a Result of Your Website
• Few if Any On-line Inquiries
• Low Website Sales
  

Problem:

Possibly one or more of the following factors may be the culprit for your problem:

• Content of Value – not meeting needs of visitor or not helping visitor with buy decision
• Search Engine Friendly – Search Engines cannot determine how to index/categorize website thus no traffic being referred
• Little or no spider bot recognizable textual content
• Content embedded in images or flash
• No keyword focused pages; trying to address too many things on one page
• Non-compliance SEO coding (anchor text, unique title tags, H tags, etc.)
• Little Intra-site linking
• Referring Website – no other sources on web sending visitors to your website
• No links from other websites (backward linking)
• Low or no valued referrers
• No links from valued Directories and Industry Portals
• Known Site Visitor Behavior - no detail statistics to evaluate the site traffic
• User Friendly – difficulty using the site:
• Poor navigation,
• Cannot find information or too many subsequent pages,
• Cannot find who to contact for information or order issues nor how to contact company
• General Marketing – not telling others about your website
• Not embedding website address (URL) onto promotional marketing items
• Not including website address (URL) in letterhead, bulletins, packaging material, invoices, etc.
• Not including website address (URL) in hard-copy media, radio and TV advertising

Solutions:

The best way to acquire new visitors to your site is with utilizing the basics for your website and then determining your marketing plan and the level of on-line and off-line advertising to fit your budget. The following methods can aid in bringing/sending visitors to your website; any one or more methods may be used or needs to be used depending on website owner’s marketing goals.

Basic Coding and Search Engine Optimization (SEO) Compliance:

• Add valued content
• Add or revise focused content utilizing recognizable text and keywords
• Utilize common search engine friendly coding practices
• Employ traffic monitoring and analysis
  

Email Marketing:

• Create, build and manage an Email Address List
• Define, develop and manage an Email Marketing Campaign(s) for all or target markets in accordance to your overall Marketing Plan:
• Informational Emails,
• Newsletters,
• Product Announcement Emails or
• Offerings & Coupons
• Coordinate with Social Media
  

Pay-Per-Click On-line Advertising (One or More Search Engines and/or Facebook):

• Create one or more Ad Groups
• Define set of keywords per Ad Group & create one or more Ads per group
• Define advertising budget and advertising duration (e.g.  $300/mo and 3 months)
• Utilize unique Toll Free Number for tracking
• Monitor and tweak based on performance
  

On-line and Off-line Referrals:

• Create listings posting URL in Free Directories; e.g., SuperPages.com, TrueLocal.com, and Pay Directories where and as necessary
• Add your website URL and listing to industry association directories; e.g., Chamber of Commerce Directory, International Association of Amusement Parks and Attractions (IAAPA), Legal Association Membership Directory
• Identify referral websites and create backward links
• Add URL to promotional materials

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Our Business has expanded to add more services to better meet your Internet needs and to integrate with your Marketing Plans. The industry is always changing, so if you don't see what you are looking for, please contact us so we can help you.

For a free non-obligation quote to develop a new site, revise or upgrade an existing site, or for an analysis of your current site, please send an email to or call on (888) 241-1926.